Hi, I am 9th Avenue.

The Creative Director

Meet Jane Danladi 

This LLB graduate from Igbinedion University and a certified Lawyer from the Bwari Law School in Abuja began threading this path in the fashion industry from her home town; Kaduna as a student cum meticulous business woman running a boutique and a salon.

Jane found out over a decade ago that as customers trudged into her stall to purchase wears, she had the untaught insight to what the best fit and blend of colors for various fabrics, skin complexion, body sizes and shapes, most complimenting ensemble for dresses, hair ornaments and accessories for different occasions and events, ought to look like.

So she pushed to make this solution heralded to everyone and anyone who had this problem.

Being a woman who understands her feminine strength as the silent force empowered to engage whatever she chooses, Jane started by enrolling into a Gele class where she learnt to make Auto-Geles, Turbans and Fascinators. From there, her raw skill sets have been tried, refined in the fire of experience and many who have felt her touch call it the golden touch. This is because Jane Mshelia, the Empress of the 9th Avenue Collections Empire, simply has eyes that digs into the soul of fashion to ensemble fitting fabrics and accessories, ensuring that her clients make unforgettable jaw dropping statements whenever and wherever they appear.

She has collaborated with models, photographers, makeup artists and celebrities to create realities that were thought only possible and plausible in the fantasy world.

This mother of 3 lovely girls is driven by the surge to preach the gospel of self-sufficiency to women across the globe. She hopes that her story and her brand will inspire women to be limitless and give wings to all and any dream she may have.

To Jane, if she can dream and see it, she can be it!